Saturday, December 23, 2006

Ads, Blogs, and Playstation Portable

All I want for Xmas is a PSP

Nowadays, web logs; commonly known as blogs are as rampant as mushrooms sprouting after a storm. Almost every person i know has a blog. even a 10-year old has a blog! But the most groundbreaking news I've ever encountered was using blogs to advertise. A couple of days ago I've read from a news network site that Sony Computer Entertainment America apparently used a PR blog to advertise their product,the Playstation Portable. What's amusing or rather shocking for some is that they used an imaginary hip-hop musician named "Charlie" to praise the said product. the blog aimed to help children coerce their moms to buy PSP's with the help of the said blog. Some people found it very offending using imaginary people to praise their product. The issue has been very widespread until recently Sony finally admitted that they really did that and editing "Charlie"'s blog saying that they have been "a little too clever". Well in my opinion it really is not an issue whether Sony used and imaginary boy to advertise, it's their job after all. It's like praising your Nintendo Wii for being very innovative and creative in their design when in fact the controller really sucked ass (who in the right mind would think of throwing their Wii controller at your TV?). What I'm trying to say is that even if Sony used blogs to praise their PSP it is still up to our parents if they will buy the product or not. In a 3rd world country like the Philippines I don't think that will have a very large effect. But still I'm hoping that the next time my mom surfs the net, she would glance upon that wonderful blog. Unfortunately http://alliwantforxmasisapsp.com has been removed by SCEA. T_T

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